Extreme Ego entices people to give them the option of attachments.
Extreme Ego is physical and has an appreciation for a large variety of things in the physical. This might include possessions such as cell phones, video games, cars, shoes, clothes, jewelry, houses, etc… When a person has a goal that they are trying to accomplish, these things can easily be used as distractions by Extreme Ego. The distractions can then lead people to develop physical attachments.
Having unresolved physical attachments forces reincarnation which can then bring people closer to Extreme Ego.